Doing it yourself will take you so far.

As a small, or even medium-sized business, you know the drill. Your day is filled with anything from business finances to (attempting) social media curation. You grow accustomed to doing most everything yourself. After all, who knows your business and customers better than you? If that weren’t enough, you don’t have the funds to bring in hired help. So you spend your day managing all aspects of the business and it works, for now.

The future and success of your business depends on being able to reach potential customers, attract and engage them, and convert them into paying customers. Nowadays, doing that is extremely difficult—often impossible—without digital marketing.

When do you know it’s time to hire a digital marketing agency?

1. IT WORKS UNTIL IT DOESN’T WORK ANYMORE

When you started your business, you had to do everything yourself or with a very limited staff. It worked for a while: you had great ideas, you generated leads, improved your sales. Then something happened: website traffic slowed down, leads stopped coming in … whatever took you this far stopped working.

At some point, continuing to handle all of your marketing efforts starts to hurt, not help, your company. The reality is that marketing efforts aren’t something that can be half-hearted. A developed, cohesive, effective marketing strategy isn’t your college capstone, and unfortunately, “winging it” won’t suffice.

If you’re juggling social media, website updates and email marketing plus all your other business priorities, you’re probably spreading yourself too thin.

2. YOU’RE NOT PLANNING AHEAD

With everything you have on your plate, chances are you don’t have enough time to create and execute a comprehensive digital marketing strategy. SEO, content marketing, website updates, social media management, email marketing, analytics—digital marketing is a time-consuming endeavor. A smarter use of your time is to hire an agency while you focus on your core business.

3. A COMPETITIVE INDUSTRY STRATEGY

A marketing agency will have to research all about your business, often finding out new trends that may work for you or even new competitors you didn’t know existed. It’s literally their job to know what your competitive environment and industry are like so they can build a strategy considering all the internal and external factors.

You know your product or service inside and out, but you’re no digital marketing guru. You lack the knowledge, skills and experience to develop a winning digital marketing strategy and implement it. Digital marketing requires expertise in website development, graphic design, writing and content creation, SEO, analytics, social media, technology and many other tools and channels.

4. YOU REGULARLY GO 2-3 WEEKS WITHOUT GENERATING NEW CONTENT.

If you go two to three weeks without producing and publishing new content, you need help. Lack of fresh content hurts your website’s rank on Google and causes user engagement to drop dramatically. Followers don’t stick around when there’s nothing much to follow.

You should be generating new content on your website weekly and daily for social media. This content should be engaging, relevant and valuable to your target audience. Your brand presence is dependent on your ability to consistently generate relevant content. Content is anything that represents your brand in the digital arena. Whether the content be website updates, videos, or engaging comments on social — it is important to make sure people know your brand is alive.

5. YOU’RE NOT MEASURING RESUTS

Marketing is all about testing, tracking and analyzing your results to find out what works and what doesn’t. If you’re not regularly tracking and looking at how leads come to you and taking steps to identify which leads have the highest sales possibility, it might be time to hire a digital marketing agency with the analytics resources to help you.

Analytics is one of the great advantages digital marketing has over traditional marketing. With digital marketing you can track, measure and analyze the performance of your marketing campaigns to find out what works and what doesn’t work. This knowledge allows you to adjust your efforts to optimize your results and budget.

How we can Helps:

As multicultural marketing agency we create tailored marketing & media strategies that develop awareness and engagement within your target audience across local and national distribution platforms No more Google translate. We help deliver your message in-language and through cultural nuances that help establish an authentic connection.

Here’s what you can expect when you hire a digital marketing agency:

In-depth analysis of your current marketing strategy and development of a new strategy.
Creation of a buyer persona to make sure your content is attracting the right audience.
An audit of your current website and content.
Design or re-design of your website, if necessary, adding site elements which encourage conversions (page navigation, contact forms, calls to action, landing pages).
Adding lead generation and marketing automation to your content strategy (sales funnels, opt-in content, email marketing).
Social media strategy to promote your content on the best channels for your ideal customers.
Search engine optimization of your website and content.
Analysis and reporting of your website’s traffic and visitor behavior.

5 SIGNS THAT YOU NEED A DIGITAL MARKETING AGENCY